When I moved to NYC and started classes at Parsons I began to understand how design and creative thought fit into culture and how they could potentially influence it. Discovering Flash was an awakening for me. Seeing what was possible and how you could create valuable experiences while giving creativity and technology equal weight fascinated me and has held my attention ever since.

I saw the internet unfold into something that was impossible a few years prior and was fortunate enough to be part of that movement. While working at R/GA I started to see how and why people interacted with what we were creating. It didn't have to live online or on television or on a bus stop's wall, it could live anywhere. The key was it had to speak with them, not at them.

This is where we are today. Telling a great story will always be the root of great advertising and marketing. The form that story takes is the only difference. How can we invent a new method of story telling that both informs and is informed by the community that digests it? CP+B has shown me that creativity is not only building upon what we know but reinventing what we think.

Communication today and in the future will only be effective by inventing new ways to tell stories, interact with them and consume them. Great inventions are only possible through imagination. The effectiveness of our stories is then only limited by our imaginations.