While attending Parsons School of Design I began to understand why the balance of form and content was the magic behind great things: a painting, a mind-blowing film, a great ad. It reduces anything you want to accomplish into a simple mantra - look good and have something smart to say. Growing up alongside the web I (unknowingly) adapted the concept to what I love to do by giving creativity and technology equal weight.

My career began at R/GA and I immediately fell in love with their culture and how creativity and technology were embraced by everyone. I started to comprehend why people interacted with the things we were making; it didn't have to live online, a television screen or a bus stop's wall, it could live anywhere. By giving folks a chance to engage and immerse themselves in the things they were truly interested in, we allowed them to contribute to the story. We were speaking with our audience and not at them. The effect was building a culture around a brand rather than trying to jam a brand into culture.

What I learned from my time at R/GA was reinforced and rounded out while at Crispin Porter + Bogusky. Great stories will always be at the heart of great advertising, the form a story takes is the only difference. How can we invent new methods of storytelling that both informs and is informed by the community that digests it?

The addition of technology to the equation began out of necessity, today it has become the "form" to our creative content.

I'm humbled and thrilled to now be working with a group of people at Victors & Spoils who are passionately driven to challenge an industry that is in need of big change. Kaboom.