Shimano Saint

TATTOO PARLORS LET THE INK FLOW FOR FREE
BOULDER, CO – Several tattoo parlors in the Denver/Boulder Colorado area have been giving away free tattoo's. Of course, there's a catch… Shimano has released a new line of mountain bike components, "Saint". The Shimano marketing team posed the question, "How do you find your flow?" The tattoo's being given away must represent your personal "flow".

BIKE PARTS USED AS WEAPONS
BOULDER, CO – At a mountain bike expo in Vancouver, British Columbia, a group of riders and fans erupted into what was close to being a riot. It's unclear what started the chaos but it's most certainly clear what stopped it. The group of riders were demoing a new line of mountain bike components, "Saint" from Shimano, and decided to use them to fight off the gang. Cranks were used as axes, brake levers used as brass knuckles and shift kits used as stones.

MOUNTAIN BIKES FITTED WITH CAR PARTS
BOULDER, CO – On trails around Boulder, CO riders have spotted bikes fitted with automobile parts, such as air intakes and radiators. Surprisingly, no one can catch these riders to ask them why they're bombing hills with car parts on their bikes. Riders have also seen people with signs on the trails that read, "Find your Flow". Most assume the two are related in some way, the question is, how?

RIDERS GET A FLOW JOB
BOULDER, CO – As a promotion for Shimano's new line of components, Saint, the Shimano team is giving out free haircuts at local Boulder bike shops using the FlowBee.

NEW LINE OF BIKE COMPONENTS GET RIDERS HIGH
BOULDER, CO – A new line of Shimano mountain bike components, named "Saint" have been effecting riders in an unusual way. While riding with these components riders have reported getting high, or stoned as if they had smoked marijuana. One rider who would like to remain anonymous said, "I've never felt such amazing flow on a ride, I felt [explicit] like I was baked! It was rad." Shimano has spoken to the press and denied that these new components are narcotic in any physical way.

COPYWRITING / CONCEPTING